Every business owner with a website should be familiar with Google Analytics. But if you aren’t, here’s the definition:
- Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the internet.
Now that you know what Google Analytics is, let’s see how you can make the most of it. Most people falsely believe it’s enough to know how to set the Analytics up, but they oversee the most important thing – understanding and interpreting the metrics. We will help you answer the following questions and analyze the data you obtain:
Who has visited your site recently?
Apart from telling you the total number of people using or simply visiting your site, Google Analytics can differentiate between new and return users or visitors. The Users Metrics helps you wrap your mind around the overall size of your audience within a given period of time.
How do visitors arrive to your website?
There are four primary sources or traffic: organic – visitors who find your website after searching for something on Google or other search engines; direct – visitors who type your website address directly into their search engine; referral – visitors who get to your site from other websites via links; social – visitors who arrive from social network media.
What is the average time a user engages with your website?
Visit/Session Duration or Time on Page Metrics can give you a valuable insight into how engaging your website is. Users prefer videos and other multimedia to plain text because they are more interactive and significantly boost user engagement.
What is your site’s bounce rate?
Google Analytics can show you how quickly visitors hit the Back button after arriving to your website’s landing page. Bounce rate is the number of single-page visits expressed in percentages, and it should be under 70% – 80%. If the bounce rate of your website is high, Google Analytics is giving you a sign that you should make your site more interactive and user-friendly, work on a more appealing design or more engaging content.
What is the average number of pages a visitor sees on your website?
Ideally, visitors will land on a page on your website and be amazed at how useful it is, so much so they would also visit other pages, that is – explore and engage with your site more. The rise or decline in the average number can tell you a lot about whether your site is getting more interactive or simply wasting your money on crappy maintenance.
Which pages on your website are the most popular?
If you know which pages on your site attract the greatest number of visitors, you can use them to boost deeper interaction with the rest of the website. By adding a number of strategically positioned internal links or calls to action, you are likely to make the visitors ‘’move around’’ your website and discover pages that are less popular.
What is the nature of your website’s traffic flow?
Put simply, how do visitors actually move around your website? This piece of information can tell you which pages are crow-linked properly, and which aren’t, and how you can make site navigation better.
How much mobile traffic is your website getting compared to desktop?
If your website’s bounce rate is higher on mobile phones than desktop, it’s a clear sign that your website isn’t optimized for mobile the way it’s supposed to be. As a result, your mobile traffic is really poor, which is a pretty big no-no.
How many request-a-quotes do you get and where do they come from?
When a visitor requests a quote, they automatically convert to a lead. That’s why that action is called conversion. Google Analytics tracks your conversion rates and also tells you how those converting visitors got to your site, that is, show you their conversion path.
These are just a few of the questions you will get answers to while you are our client. It is one thing to have high-quality traffic coming to your website, but knowing if and why it converts is another. That is why we focus on user conversion as the most important factor in running an efficient analytical campaign.